Farfella Pasta Packaging Design – A Special Concept for the Azerbaijani Market

Farfella – was created as a private label pasta brand for large supermarket chains such as Grandmart, Bolmart, Megastore, Bizim Market in the Azerbaijani market. The main goal of the product is to gain market share with large pasta brands by offering competitive prices and high quality without additional advertising costs.

Pasta Types:
✔ Penne
✔ Fusilli
✔ Farfalle
✔ Vermicelli
✔ Spaghetti

100% Group A Durum Wheat | Excellent Quality

Farfella pasta is made only from selected Group A durum wheat flour and is rich in natural wheat proteins. This ensures that the pasta retains its shape during cooking, maintains perfect elasticity and ideal texture. For a healthier, more satisfying and delicious experience, Farfella gives you an edge in every choice!

The packaging design was completely designed taking into account the consumption habits of the Azerbaijani market. The Farfella packaging design was designed to create a sense of luxury and attract the attention of the consumer. The concept and colors were chosen in accordance with the local consumer psychology and optimized to make the product look more attractive on store shelves.

Farfella aims to be an affordable and trusted pasta brand in the Azerbaijani market, both in terms of taste and quality.

Brand Manager: Jeyhun Maharramov
https://www.linkedin.com/in/jeyhun-maharramov-74376b124/